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BEAMS beyond TOKYO

Publisher: Rizzoli

Limited pre-release of publication 'BEAMS beyond TOKYO' will be available at Japan Unlayered. Explore BEAMS evolution into one of the most significant arbiters of Japanese streetwear style and contemporary cool.

BEAMS, which started as a small shop in the Harajuku district of Tokyo in 1976, has since grown into an influential fashion brand and an arbiter of style in Japan and beyond. To best serve the ever changing patterns of life for new generations of consumers setting trends in fashion and streetwear for over four decades, BEAMS puts collaboration at the core of its philosophy, helping it to become a magnet for young designers with crisp and dynamic ideas.

“BEAMS beyond TOKYO” recounts the journey of BEAMS, the encounters and collaborations with brands including Adidas, Nike, Reebok, and Levi’s and renowned photographers such as Mark Borthwick and Terry Richardson. Complete with photographs, sketches, and in-depth essays by curators and collaborators, since it’s establishment in 1976, to becoming the multibrand store it is today.

Welcoming up-and-coming Japanese artists in the creative team, the publication is full of imagery of the fine work by BEAMS and also celebrates the BEAMS Community with interviews and messages from the many cultivated relationships.

North American Publication Date: February 14, 2017

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