Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods”. Originally founded in Japan in 1980, MUJI offers a wide variety of good quality products including household goods, apparel and food. The company’s basic principle is to develop new products at reasonable prices through the careful selection of materials, streamlining manufacturing processes and simplified packaging. While being considerate of environmental issues, MUJI’s natural and functional design complements today’s lifestyles perfectly.
MUJI's products, born from an extremely rational manufacturing process, are succinct, but they are not in the minimalist style. That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.